Different from traditional focusing on scientific, bureaucracy or administrative perspectives of management, now people began to more and more realize the importance of culture issues of the modern business. Now, many of the modern companies have stepped out of the local areas and enhanced their business toward the global extent. As a result, managing culturally diverse workforce has been discovered as a major factor, which is the key business issue of this century and is one of the basic and serious challenges that the managers are going to face.
             Culture is fundamental to our self-concept, social relationships and communication. Of all the human characteristics, that signal diversity. (Sligo, Fountaine, O¡¯Neill, Sayers, 2000, P.256) Management involves allowing cultural differences to become part and parcel of the way we manage. (Inkson & Kolb, 1999, P.105) As a result, as managers of the organization in modern world, we have to equip ourselves with the knowledge and skills to achieve the effective communication through the culturally diverse workforce. The purpose of my essay is just to emphasize some key issues and knowledge we need to know about cultural diversity and give some suggestions on how the managers could manage diverse workforce more effectively.
             First of all, we need to equip ourselves with essential knowledge on cultural diversity to prevent misunderstanding. The most direct and common problem due to the ignorance of cultural diversity is that it could lead to misunderstanding, which stands in the way of perception. Our experience, value system, education, etc., comprise a frame of reference, a uniquely individual (and therefore subjective) standard by which we assess and evaluate all the messages we receive. (Sligo, Fountaine, O¡¯Neill, Sayers, 2000, P.44) This frame of reference could be particularly different between people who come from variable cultural backgrounds, which lead to inevitable communi...