Firm has been located in Kankakee for over fifteen years and has a good
             reputation throughout the community. They also have a good reputation as being affordable.
             The firm wants to open another office in Manteno,
             IL. They will need to promote the new location to the older retired community
             Gain business in the Manteno area. A first year estimate of $10,000 in
             Currently there is only one other attorney in Manteno. The
             Attorney does not keep regular hours and is not highly regarded in the
             The manufacturing community that cannot make it to the Kankakee
             office before or after work. Also the large retirement and farm community may
             The theme we are promoting is "A trusted Kankakee law office is now available
             in Manteno". We will promote the new office location in the Sunday Journal
             only. This paper has a high circulation and will reach more people than the daily
             paper. The ad will run for two weeks prior to the opening and one week after.
             The client will continue to run their ads in the telephone directories since this has
             been a great source for them in the past. The ad will state the opening of the
             Manteno office, it's hours, and phone number and e-mail addresses.
             We will create a web page through Yahoo!. This page will give them up to ten e-
             mail addresses and 25 mb of space to post or accept information online. Further
             the site will be linked to the Kankakee County web site. This will give them
             clients who may need an attorney access to them. Currently there is no attorneys
             in the Kankakee area with a web site. A mass mailing of post cards will be sent
             ...