d and exploited in our society. These groups are non-profit organizations that recognize the need to inform the public about misleading or incorrect information that media communicates to the public. Mediawatch is a non-profit feminist organization that represents women as positive contributors to society through their physical, economic, racial, and cultural diversity. Mediawatch has three main goals. First, Mediawatch wants to portray women positively because "women are dehumanized and objectified when body parts are used irrelevantly to attract attention and when only our sexuality is emphasized" http://www.mediawatch.ca. Second, Mediawatch wants to depict diversity. The media needs to reflect women of all races, sizes, ethnicity, age, expression of sexuality, and physical capability. Women in their natural state should be heard and represented in the media. Finally, Mediawatch wants to depict women as experts. "We fill many roles and work at all jobs in all fields. Media underrepresent this reality" http://www.mediawatch.ca. Women should be recognized as full contributors to society.
             Mediawatch stands behind its goals and promotes changes by educating media industries, government, and the public, conducting research, and encouraging consumer advocacy. Mediawatch offers a wide range of interactive media workshops appropriate for schools and community groups. An in-depth look at Mediawatch's commitment to their goals is shown in their research projects that have been done on various issues to help them and others understand the causes and effects of social differences. One study was done by Mediawatch that explores the media influence on body image with "tweens" helps explain the connection between women's body images and its influences on young girls between 11-14 years old. The goal of this project "is to explore if media affects the self-esteem and body image of 'tweens' an
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