In the late sixty's, pushed by competition, the Ford Motor Company made a decision to design a new subcompact car, the Pinto. Their main goal was to build a car that would be below 2,000 pounds and sell for less than 2,000 dollars. They shortened the time for preproduction testing and development from forty-three months to a little over two years that revealed the gas tank had been put in an unsafe position close to the rear bumper. When the Ford Company crash tested the Pinto it revealed that there was a possibility of the fuel tank being punctured in an accident, and the spray sparks could ignite gasoline and set the vehicle on fire. Despite that the company went on with production of the Pinto as designed, since it "met all applicable federal safety standards." Since 1972 nearly fifty-four persons had died in accidents involving Pinto fires and many had been severely burnt. Among these people were Mrs. Lilly Gray, who died a few days after an accident, and Richard Grimshaw, who survived the accident, but was severely burnt. The management of Ford put the importance of utility over other considerations such as human life. The Ford Company was morally responsible for the death of Mrs. Gray, and it was wrong for them not to think of the safety of the people who bought the cars. It would have been better, but still not right if Ford have warned people of the safety risk.
             The management of Ford was morally responsible for Mrs. Gray's "burnt death." After all of the crash testing it was clear that the car would not pass the 20-mile-per hour test, if it would not be redesigned, but the company went on with the production and the potentially unsafe car was introduced to public use as it was. The management considered the profit that this car would bring to be more valuable than the human life that might be lost. The Ford Company estimated the amount of money they would spend in case of an accident invol
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