2.a) The product which I have elected to market is a golf club. Not just any golf club but a Driver. It is not just actually one driver but three similar drivers based on one essential club design. The brand name is "Hawkeye". They slogan for the company is "Take dead aim." This will appeal to golfers because the whole point of the game is to try to get the ball to go where you want. I will show them the easiest way to do so is to pick up one of the new 'Hawkeye' Metal Woods. I said there is actually three different drivers but again is based on one traditional design. The first is called the 'Hawkeye – 421' The head of the golf club is based on the old traditional 'pear shaped' design which was very popular in the '50s and '60s and is starting to make a comeback now. The reason it is getting such a comeback is because the design of the face of the club. The 'pear shape' is a very comforting look for golfers. It gives them the confidence they need when they are standing over the ball to hit a long, high, straight drive. Golf is ninety percent mental and the confidence they will have with the 421 in their hands will make a big impact. The head of the golf club will be composed of Titanium which is a very light strong metal that most drivers are composed of these days. However the face of the club will be composed of a forged Titanium Beta construction. This unique composition of metals is uniquely dense. This causes the ball to have a reaction that can be only described as an explosion off the club face giving the golfer more distance and a great sound and feel. This driver will also have three strategically place Tungsten inserts. This is a heavy dense metal which will be inserted in the heel, toe, and back of the club head. This allows a lot more forgiveness, which basically means if the golfer does not hit the ball directly on the sw...