and give customers a fresh new look and idea of what Murry's Custom Auto body & Auto sales can do for them.
             Murry needs to improve his customer service. He needs to build long-term relationships with his customers that will carry on long past the time the customer's car is in Murry's shop. Murry needs to introduce a guarantee or policy to his customers that he can get parts the next day, whiche would lead to a faster turnover of vehicles in and out of the shop. Another way he needs to improve his relationship with his customers is by enhancing his communication styles. By enhancing his communications with customers he can reach out to his target market, males 20's-30's, and better inform them of what his business can do for them.
             Murry needs to show his customers how convenient it is to use Marry's Custom Auto Body. Marry needs to offer "before and after" pictures of cars that he customized in order to show potential customers the quality and experience he provides, similar to a portfolio. Additionally, he would like for his customers to have the ability to see the quality of his work before physically setting foot in his shop, which would be an extreme convenience for his customers.
             Murry needs to expand his customer base to attract the baby boomers and to do so he needs better exposure. When referring to exposure, Murry needs to be known in the Peoria area as one of the premier autobody shops in order to keep up with his good, honest reputation. Murry doesn't believe that people really know all that he offers, since he can only fit so many features onto a business card. He also wants potential customers to know that in addition to his auto body shop, he sells used cars as well.
             Dimension Web Design was founded in 1993 by web designer and entrepreneur Ronald Thompson. Serving the Central Illinois area since the birth of the Internet, the firm began with Thompson's passion for the new technology. Since its modest beginnings...