ious products and services.
             In this environment, product quality and features are a given, and in many industries are now so undifferentiated as to provide no significant competitive advantage. As a company, you must choose whether to compete on the basis of price in a cutthroat commodity market, or on the basis of customer relationships created through superior value proposition. Which is primarly what CRM is. It helps you to sense ever more precisely the needs of your customers, and to respond to those needs with highly targeted offerings and marketing messages.
             It's time that someone tells the database marketing software developers and vendors t
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