ssertion. They are welcome and necessary because the sexes have come too close for the comfort of the
             act to keep men and women apart, wherever the restraints of religion,
             and economics have grown too weak to continue their work of
             sex war." (Wolf, The Beauty Myth, p. 142)
             In many of the popular current advertisements, we see women as
             highly sexualized objects used to titillate the male audience and
             into the ad. The ads have a similar but more complex effect on women
             viewers, asking the female to have a strange relationship with this
             air-brushed version of herself on the glossy magazine page or the
             female figure on the TV screen that has been altered by plastic
             erase natural signs of aging. When she looks at these images she
             herself to them, creating a confusing mixture of competition, envy
             hostility toward other women and herself. These perfected images
             ...