led. Top management cannot appoint leaders any more than leaders can appoint themselves. The loyalty of those to be led must come through positive and successful attitudes and behaviors. In this increasingly competitive world, businesses need leaders, not managers to be successful. Those who have been assigned to lead others, but lack the motivation or skill to do so, will forever remain a mere manager (Cox, 2001).
             Rikard Gronborg, head coach and Director of Playe
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