#1. What I see as McDonalds biggest problem is that
             they haven't been able to get the babyboomers to keep
             eating at fast food restaurants. Most older people can go
             eat a almost home cooked meal at almost the same price
             elsewhere. McDonalds needs to come up with something
             that the baby boomers want to leave the house for,
             because studies show that baby boomers aren't eating out
             #2. McDonalds historic strengths are based on they
             were the first fast food restaurant that came through.
             People usually don't like change and since McDonalds
             was the first people tend to stay with them. McDonalds
             is a world wide company and they were the first also
             to do that so they were able to capture the international
             #3. The strengths and weaknesses that McDonalds
             "made for you" cooking system has are going to be
             about equal. Some of the strengths is you will have a
             fresher burger or chicken sandwich that's not just being
             kept hot by a warmer. The weaknesses are it wont be as
             fast as before and why wait in line when your hungry
             when you can go eat at a regular restaurant wait the
             same time and pay almost the same price.
             McDonalds targeting strategy. McDonalds is trying to get
             The babyboomers to stay eating with them. The
             Babyboomers tastes have become more sophisticated over
             The years. McDonalds did a study showing that kids like
             McDonalds the best but just 18% say it offers the best
             #6 Critiquing McDonalds product strategy.
             McDonalds has a good way of how they make there
             Products work in the right area
             ...