er awareness and brand image.
             2. Gain popularity over market dominating European wineries.
             Plan. In order to successfully implement the company's strategy and achieve the company's objectives, Chateau Des Charmes is engaged in promoting only the best wine making practices and ingredients to ensure the highest quality wines. Paul Bosc Sr. began his devotion to achieving this strategy by investing in the best land and agricultural practices in order to grow its own vitis vinifera grapes, premium European grape varieties that are considered to be higher quality and more expensive grapes. The entire production process is closely monitored from pruning techniques, timing of harvesting, crushing grapes, blending and storing wines for appropriate aging. Operations are checked daily, corrections are made as necessary, and every juice and wine is personally tested before being blended and bottled. Each wine is priced so that it represents "good value" for the consumer.
             Sales representatives are thoroughly trained to be productive in the marketing, selling and production process of the company's wines. The company's marketing strategy includes increasing consumer's appreciation for wine through wine tasting, promoting the quality and the "sense of artistry" of Chateau Des Charmes wines at trade shows and thru promotional campaigns, properly shelving and displaying products, and introducing new varietal wines each year to maintain brand loyalty.
             Product. Chateau Des Charme's offers a product mix that appeals to nearly every segment in its market. Products include everything from lower priced blended table wines appealing to the mass market to higher quality wines, typically vintaged varietal and estate bottled wines.
             Profitability. Over the years, Chateau Des Charmes has shown the ability to be consistently profitable. As it increases production numbers, it will become...