ssage of what women should look like is everywhere. The presence of these images in effect shapes the image of most women today.
             Advertising is a powerful educational force in our culture due to the simple fact of exposure. Many businesses depend upon the desire for thinness to survive. Exercise and diet companies are an example. In order to create a market for their product, they attempt to make women feel inadequate about their own bodies through advertisement.
             Advertisers manipulate women into thinking their value is dependent on their physical appearance. They also appeal to that basic human desire to be wanted, accepted, and sexually attractive. One reason this idea has manipulated the modern day society is that it appeals to some basic values. This country accepts things like individuality, self-help, hard work, success, and self-control. Women are given the message that if they just work hard enough at dieting and exercise, they can be thin, beautiful and happy. Surveys have proven for example that women who wear make up to work get promoted more than those who don't (moisturizing men).
             This manipulation of perception on what is 'ideal' leads to concern in relation to the teenagers of this country. The television set has become one of the most
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