Having soft, smooth skin is the goal of every woman. With all of the products that are available today who knows which is really the best? Though no one will be able to point a finger at just one product, magazine advertisers are doing their best to stand out from the competition. Advertisements use everything from rough skinned animals to relaxing showers while some ads still use the plain approach of sexy looking skin. No matter which product is used, they all claim to make your skin look and feel better.
             Since dry, scaly skin seems to be the major concern among woman today, what better way to represent this problem than with a scaly reptile? In an ad from the magazine Ladies Home Journal of October 2002, Lubriderm moisturizing lotion does just this. In the background of the ad a larger than life sized alligator is towering over a woman sitting carelessly in her designer chair. Her long legs hang over the side of the chair while she stares up at the alligator with a worry-free expression. White areas of the ad surround them both and a shadow is cast from the alligator. On the bottom of the ad is a small bottle of the lotion and a green colored caption to the left of the bottle that states, "Dry skin is one thing... But extra dry skin is a whole different animal." A short description of the lotion follows the caption using eye-catching words and phrases such as "advanced therapy" and "enriched vitamins and nutrients." Finally, the ad ends with the popular phrase "See you later alligator."
             Beauty and the beast is the focal point of the ad with Lubriderm as the weapon for beauty to be triumphant. This ad uses excellent representation by using an object that every one could associate with tough, dry skin. The appeal of the woman lures consumers to take a look at her smooth, sexy legs as compared to the scaly, rough texture on the alligator. A logo on the lotion bottle suggests tha
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