caught trying to target a certain group. Alcohol and tobacco products are very controversial and must be treated that way to prevent accusations, allegations, and lawsuits. There are many groups in America that are in favor of alcohol and tobacco advertisement on billboards, and they will not be too happy when these types of advertisements are prohibited all throughout America. Many companies depend on these outdoor advertisements for bringing in profits. These extra profits can range anywhere from six hundred thousand dollars to eight million dollars a year. With that much profit coming in from just one billboard, there is a possibility that having several billboards would boost profits even more.
             If a non-controversial product such as shampoo were being advertised, would people complain about it? Probably not, unless the billboard portrayed an inappropriate picture or phrase, but the product is not the important issue. The statements or photographs are the only parts of the billboard that matter. Companies promoting alcohol and tobacco advertisements believe that their products should be treated equally or just like any other product being advertised on a billboard (Sup 2). They are entitled to and believe that they have the same rights as any other company promoting their product on a billboard, and any other treatment would be a violation of the first amendment. These reasons are all valid for a formal case in a court of law, and these issues can bring about some very interesting arguments.
             Groups such as the American Negotiation Association are strongly against the advertising of alcohol and tobacco products on billboards. They argue that the advertising of these types of products on a billboard are too outrageous and too shocking for the general public to be viewing, and everyday people are viewing these advertisements (Cow 1). The ANA says that alcohol and tobacco ads are okay when properly censored and are pl...