Throughout a company's time span, companies often find themselves trying to coach employees to accomplish a certain task (Rosner 1998). In other words, the company wants to motivate the employee to accomplish more. The company may need to retune its internal, external, or both components to operate efficiently and effectively. However, a major factor to any company is motivating its employees. Some employers want to maintain high motivation within the company so there is a high output of productivity. There are many ways in motivating people, but people are motivated by caring, empathy, and the giving and receiving of regards to accomplishments (Cory 1999). They are also motivated by Maslow's Hierarchy of psychological needs because employees must have the basics, such as proper working conditions, security, and working status, in order to operate properly.
             An excellent example of motivation and maintenance would be the Madlen Mills Company owned by Aaron Feuerstein. The company produced Polartec and Polarfleece, and in December of 1999, there was a fire that completely destroyed the company and devastated approximately 3,000 employees. Nevertheless, Aaron Feuerstein could have retired and collected the insurance money, but instead, he did the unthinkable. He paid each employee a Christmas bonus and paid them for three months pay while the company was being rebuilt. This was unbelievable to the employees and when they returned to work their productivity almost doubled compared to before the fire. This example shows leadership by the owner, and it also shows motivation. People are willing to work for people who care about their needs and emotions.
             However, there are several other motivation factors: challenging work, feelings of personal accomplishment, recognition for achievement, the achievement of increasing responsibility, a sense of individual importance to the organization, access of information, and involvement in decisi...