Convergence culture was born in the nineties when the new technology of the World Wide Web caused major competition between the newer and older forms of media. A major change prevailed through the different types of audiences that media forms were centered on. In the past there was more of a focus on educated white males, but recently with all the competition, audiences like women, minorities, political and economic groups were now in the spot light. Furthermore, cultural convergence changed how real and mediated lives were perceived. An explicit example of how our country has become a "Convergence Culture" is through the presidential Scandal involving Bill Clinton and Monica Lewinski, better known as "The Tabloid Presidency."
In an era of mass media controlled at our fingertips, our countries news mediums have transformed from a once politically guarded system, to a free market of competing broadcasters. The Monica Lewinski scandal erupted in a generation filled with competitive mediums ousting for audience appeal. Unlike past presidencies, safeguarded by only three major networks and a few national papers that kept matters of this interest under wraps, today's medias dig deep into any report that will boost their mediums ratings. The Monika Lewinski scandal fell into the over accepting hands of news journalists that reported any detail or speculation worth reporting, even if it wasn't confirmed, just to get something on the air, in print, or on the computer screen. Taboo words were now becoming everyday terminology on the TV and at our dinner table thanks to the details explored by journalists.
Another factor that carried this headline into a drawn out, over analyzed report, was that news mediums had realized that politics in America had changed. The once privileged political parties that were able to keep information silent found out th
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