Advertising is designed to inform, influence, or persuade people. To be effective, an advertisement must first attract attention and gain a person's interest. It may then provide reasons for believing the advertiser's claims. Advertisers use a variety of techniques to create effective advertisements. They start with a basic appeal, which is the main selling point, or theme, of an advertisement. They then use certain specific techniques. Many personal grooming products, how-to-books and services are sold with sexual romantic drives. Advertisers rely on many kinds of appeals to persuade people to buy. Such ads might suggest that the product will satisfy the consumer's need for love, security, or prestige. Advertisers often use sexual themes that appeal to a person's desire to be attractive. For example, an advertisement for after-shave lotion might suggest that the product will help a man attract women.
             It seems that the commercials seem to always have some sort of sexual theme. In all fairness, sexy ads are not prevalent for all brands and services. The technique typically is used to mark mainstream brands associated with social interaction and attractiveness, such as clothing, health and beauty aids, fragrances, and alcohol. Recently, however, sexual themes have been used to sell coffee, tea, computers, watches, cigarette lighters, and even lollipops. An ad for Clairol Herbal Essences Shampoo features women making orgasmic sounds. In one commercial, it features a woman in a courtroom being attended to by three men. At the end of the commercial, celebrity sex therapist Dr. Ruth Westheimer makes a reference to a full body wash. This ad, which has run on many networks, including MTV, is part of a long running campaign that has featured women making orgasmic sounds while washing their hair in ordinary places such as air plane lavatory and service station restroom. The tag lin
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