multiple customers leans heavily on the price issue. Prices, although not astronomical, tend to be on the higher end for this industry and type of apparel. Most purchasers admit the quality of the product is worth the price. One client states, "You get what you pay for, the items not only feel, fit and look great, but hold up remarkably well compared to some cheaper items I have purchased elsewhere before" (Soulveil 1). Advertising accentuates the product quality tremendously, thus continuing to keep past clientele satisfied in addition to attracting a wide range of new patronage.
             Internet use has helped the industry enormously through extending reach to non-traditional clients and nonmembers of the target groups. It has also provided much ease, flexibility and convenience for shoppers by allowing them to click their way to purchases in a matter of seconds. Largely triggered from television, magazine and billboard advertisements, an abundance of inquiring minds are driven to the lingerie purveyor's website. One frequent shopper testifies, "I'm a Victoria's Secret addict. If they held self help meetings for this my family would have signed me up a long time ago. Unfortunately for my family, Victoria's Secret has gone online and thus continued to feed my addiction!" (Cyanne 1). Because of this highly convenient service, shoppers are able to browse for underga
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