Start by Communicating Some people will say they are a natural sales person and they don't need any help. However, the best sales people recognize that there is always something else to learn. It's like the adage, "The smarter you get, the dumber you feel." If you like what is said here and recognize the need of a strong selling force, then I recommend you pick up one or more the proven sales courses that are in existence. What lessons in selling do is make the sales person more efficient, which enables them to make and close more sales in a day. This of course works really well when you have a solid marketing plan which keeps feeding customers to your sales people. Let's begin.
             I want you to think of a salesperson that sold you something you weren't prepared to buy and whom you liked so much, you'd send your friends to. Now think of a salesperson that you've encountered that you would never buy from nor send your worst enemies to. Keep those references in your mind as we go through this. Compare what they did and didn't do with what's written here. This is an important step because it will personalize this lesson and you will remember more. The task is to pattern yourself after your success role model and not the failure. It's important to recognize why the one salesperson is having success. Understanding that selling technique is what the rest of this is about. I'll break the psychology of the sale down into 3 main categories or steps. We'll cover communicating in this article, and providing and closing next time.
             During the communication phase you will want to build trust so you can gain information from the customer. It's generally understood that you buy from people you trust or feel you can trust. As a sales person you have to build this trust. It can be gained or lost in the first initial sighting. That's called first impression.
             First impression is most important because without this being good, you can go no further...