Have you ever noticed how advertisers use what people love and treasure to sell their product? As I was looking through advertisements in magazines and newspapers I noticed that a lot. This especially relates to advertisements for technologies, cell phones in particular. Advertisements for cell phones focus so much on relationships. Another thing I noticed about advertisements was that many of them do not actually make a lot of sense, which is interesting since companies put so much time into figuring out what exactly would sell their products. One would assume they would choose something because it at least makes sense, not just sounds catchy.
             One advertisement in particular that sparked my interest was a U.S. Cellular ad. The intention of the ad was to promote a new plan called TalkTracker. The plan was not such a good deal, but how they approached promoting it was quite interesting. The catch-phrase used was "No Commitment No Hidden Costs (That's what girlfriends are for)." Below that was a picture of two women holding hands walking down a sidewalk, but it is not the faces of the women. Instead it is just their lower halves holding hands. Below that is the new cell phone plan information and a cell phone with the price next to it.
             The focus of this advertisement is geared towards females. What the company used specifically was their friendships. Something not many people notice is that most cell phone ads focus on either family or friend relationships. That is because family and friends are usually the people one would call on his or her cell phone. Advertisers have definitely learned from their past mistakes. When phones were first invented AT&T did not start off an instant success because they were persuading people to get phones for the wrong reason which was for business. Finally AT&T realized they needed to focus on relationships between family and friends
             ...