ip customers, home and small business and public sector customers, such as governments and schools.
             Dell leaders characterize that environment in a statement of corporate philosophy called the "Soul of Dell". It defines that the kind of company, everyone would be aspire to become, serves as a guide for their actions around the world, and ultimately forms the basis of the "winning culture." According to dell Environmental Report (2003) shows that there are five elements of the soul of Dell:
             Customer: They can commit relationship, providing the best products and services based on standard-based technology, and outperforming the competition with value and superior customers' experience.
             The Dell Team: they believe their continued success line in teamwork and the opportunity each team member has to lean, develop and grow. They are still committed to being a meritocracy, and to developing, retaining and attracting the best people, reflective of their worldwide marketplace.
             Direct relationship: they believe that the direct relationship with customers, partners, suppliers and each other, and operating without inefficient hierarchy and bureaucracy, which can make them, do best than other competitors.
             Global Citizenship: They are committed to understanding and respecting the laws, values and cultures wherever they do their business; profitably growing in all markets and contributing positively in every community.
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