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             Pepsi soon tried producing many alternative versions of its drink, including a sugar-free drink called Diet Pepsi. Other such substitutes soon came to follow, such as Pepsi light, and Pepsi free. In 1992 Pepsi found a formula for making Pepsi the same color as 7up and labeled it Crystal Pepsi. They created other such drinks as well: Pepsi Raging Razzberry, Pepsi Strawberry Burst, Pepsi Tropical Cola, and Pepsi Kona.
             Pepsi¡s mission is to increase their investments through sales growth, cost controls and intelligent new investments. In order for Pepsi to succeed, they believe they have to offer quality and value to their customers, because it is important to have good customer service and satisfaction. To achieve this Pepsi provides products that are safe, environmentally friendly and economically cost-effective. One of Pepsi¡s main concerns, along with many other companies, is to offer a fair rate of return on their investments to their investors.
             Pepsi companies are spread all throughout the world. They currently are present in more than 190 countries serving them with an assortment of products. Still, more than 70 percent of their sales are from North America alone. Pepsi has enjoyed strong growth in the past five years. This has been attributed to their new product packaging, successful promotions and the introduction of new products.
             Sales and product growth are also strong in the distribution channels, where customers can see and choose from various brands through convenience stores, supermarkets and gas stations. Sales in supermarkets, which are Pepsi¡s largest distribution channels, grew faster then most of its competitors. 51 percent of Pepsi¡s sales come from supermarkets, 6 percent from mass merchandisers, 20 percent from restaurants, 11 percent from vending and 12 percent from convenience stores and gas stations.
             Pepsi, like many other companies has joined forces with other industries in order to ...