endless. No other group in history generated more public thirst for merchandise than did The Beatles. Today's serious Beatles collectors concentrate on the early 1960's licensed Beatles as well as the Yellow Submarine wave of memorabilia produced in 1968. North End Music Stores, NEMS, granted merchandising licenses to hundreds of companies around the world to manufacture 'official' Beatles memorabilia. These items have become 'better than money in the bank' as prices and demand for Beatles memorabilia continues to skyrocket. For example a mint condition metal Beatles lunchbox in 1970 sold for $20; in 1980 $100; in 1990 $300 and as we enter the millennium, prices are upwards of $1000+.
             The Beatles are the most collected and celebrated group in rock 'n roll history.
             'We all live in a Yellow Submarine'... Surely everyone, young and old, recognizes this line from one of the Beatles most famous songs. This full-length feature movie, which premiered in London in July of 1968, represented a technological breakthrough for the movie industry of the 1960's. Real life imagery integrated with animated artistry plus the addition of Beatles music made this film a classic for all time. The film coincided with the era of the 1960's and with it's vivid colors coupled with it's 'good vs. evil' theme, remains a constant reminder to us of the Sixties.
             The Yellow Submarine artistry has the brainchild of German artist Heinz Edelmann not American artist Peter Max as many believe. His remarkable talents are evident in his creative interpretations of each Beatle and the multitude of characters he created for the film.
             The Yellow Submarine represented the second rush of Beatles merchandising efforts in late 1968. Following a very successful 1964-1966 merchandising campaign, NEMS Enterprises Ltd. in conjunction with SUBA Films Ltd. produced a plethora ...