l of their functions are releasing news and information to various audiences about individuals and organizations for whom they are employed (2002). Other than working for specific P. R. firms, specialists also seek employment from government agencies, nonprofit organizations and any other corporation that has a particular public image they want to create or maintain.
             The size of the P. R. firm also often decides what the every day duties of a specialist might include. In many P. R. firms the staff is smaller and the specialist may work alone or with a team, mostly depending on what a particular project may require (Occupational Outlook Handbook 2002). Most of the work is completed at the office, while there may be some instances, such as public events, that requires specialist to
             A P. R. specialist is often described as being an " advocate" for businesses, universities and hospitals (Occupational Outlook Handbook). Their continued existence depends upon the extent of the targeted publics' support of its goals and policies. Managers also rely on P. R. specialists to offer advice on strategies and policies for the before-mentioned organizations.
             Public Relations specialist must be able to understand customers', employers' and various other groups' attitudes and concerns. So they can improve communication, P. R> specialists establish and maintain cooperative relationships with re
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