I have come up with a new image for Mr. Coffee that I think will help attract business from a younger age group. Mr. Coffee has been around for thirty years and has had a flawless reputation, but I have noticed that your competition is targeting a younger, hipper buyer. I have noticed the design changes you have made over the years and love the contemporary style some of your coffee makers have taken. The sleek design is exactly what today's younger generation is looking for. Right now, coffee and lattés are all the rage in American and I feel my advertisement design will increase your sales to these younger people. As we all know, sex sells and that is just one of the themes I was looking for in my Mr. Coffee ad. By putting a young, sexy couple in your ads, you will be appealing to the "Abercrombie and Fitch" type crowd. This is the target audience I think will bring in the most profits and sales. The slogan, "She'll want to taste it right off your lips" gives the reader a sense of hope with the opposite sex and makes them feel that if they drink Mr. Coffee coffee, then they will be "cool." I made sure to include the web address so young internet surfers can research all the new designs of Mr. Coffee. Mr. Coffee has been known as a coffee maker for older adults, and I hope to make it the rage with the younger crowd. Thank you for your time and allowing me to show you my ideas to help Mr. Coffee stay atop the coffee manufactures. Hope you consider my idea for the future and best wishes on a profitable business quarter.
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