ter and easier access to various information and interest that they desire. This clearly suggests the effectiveness of media in the lives of people of all cultures. Most teenagers in America recognize Russell Simmons, a wealthy business man in the rap industry, but hardly recognize any politician like Mr. Greenspan. This is true all around the world. The media is reaching all segments of people with different sex, age, class and race across the world without any borderline. The media have given polarizing influence to contemporary society to open minds of the people living in different cultures all over the universe.
             Not depending on their skin colors, hip-hop culture became the trendiest music and culture to youngsters during 90's up to present. It is not solely the music that attracts people, but any kind of media images related to hip-hop gets their attention. For an example, if people see "Method man", a rap artist, wearing "Phat farm"(hip-hop gear) clothing, then soon enough a large crowd of people would too want to wear "Phat farm" themselves. It is not only the music industry that affects people; it is the African American culture itself too. Ever since hip-hop became popular in many societies, people started to open their minds to hip-hop culture in order to understand hip-hop and just to follow the style along with the trend. It was another way to broaden their horizon to different culture. By seeing more hip-hop musician through the television, people are becoming more familiar with the black community not only in America, but also in A
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