People want to be informed about the business and get early feedback on the performance of their part of the operation.
             12. They want fair pay and knowledge about how the pay system works.
             13. They have a need to relate to others in the job.
             14. They want rational rules and a minimum of regimentation. People want a say in the rules.
             15. They want to be treated like people-people have ego needs.
             At first, there was cynicism and disbelief. But after a few months, the workers saw that the management was truly trying to abide by them. "It initiated many conversations about what we were as a community and how we could work together, that we shared a common goal."
             Another problem Knowles faced (after he had made significant progress within the plant) was the surrounding community. "The previous managers had created a protective shell around themselves, cutting off the plan from interacting with the community." A lot of suspicion from the surrounding community about chemical plants stems from lack of information. So Knowles decided to "break through the protective shell at
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