lies already enrolled; 8-12% if you desire to actively recruit more lower-income families. Factors that would dictate the actual amount include: the percentage of lower-income families already enrolled, the school's actual tuition rate, the economics of your community, the percentage of lower-income families within your community, and how aggressively you want to recruit them.
             Development Testing Services' parent & employee surveys target specific decision-making needs of schools. One of the many useful decision-making summaries is whether or not a school can increase tuition without a negative impact on enrollment; and if not, what should be done to make the appropriate increases possible.
             When making recommendations regarding increasing tuition, we look at six related factors. All six of these factors are measured in DTS's PinPointä Parent & Employee Opinion Survey. If all factors are positive, we would say that a school could raise tuition by whatever they felt necessary to better-accomplish their mission.
             However, if key factors are negative or neutral, then the school should aggressively work to improve the factors that are rated low prior to any significant increase. Short-term increases should be cautious, and done in conjunction with a multi-year plan in which tuition is increased by a small amount the first year, and increased more in subsequent years.
             Families willingness to share financial information.
             Family income is measured in DTS's PinPointä surveys. However, we also look at what percentage chose to withhold income information. If this percentage is too high (over 20%), then this could be a concern – particularly if there were other critical factors that were not positive.
             Percent of low income families and the school's budget for tuition assistance.
             When tuition exceeds 10% of a family's net income they will probably need he
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