In the business world, a company must be the best at what they do to get customers. Or at least
say that they are the best. I never really understood why that with all of the laws and regulations of owning a
business, seven different car dealerships can all claim that they have the lowest prices in town. Now it is
impossible for this to be true. However, it is also impossible for the business itself to have any valuable
intellectual traits. It is the companies employees that 'lie' at fault when the do not hold a sense of
intellectual humility or intellectual empathy towards their customers.
If Lawrence Marshall sells more cars due to his commercials saying "we clobber big city prices",
then he is most likely going to say just that. But when a company attempts to claim something that is false
or askew of reality, then their CEOs and district managers need to speak out. They expect people to
assume that because they claim it, then by law, it must be true. But these companies need to back up
what they are saying with action, and know that sometimes McDonalds does not have America's favorite
The biggest recent example would be the Enron fiasco. Having a lot of money, a lot of employees,
and a lot things with your name on it does not mean "put stock into me". The high classes on their
business ladder knew what they were doing, and continued to do it for the money. But a lack of Intellectual
Empathy prevented them from forseeing what was goin to happen to the thousands that recieved a
paycheck from them. And look where it got them, almost all with lawsuits against and possible long term
jail time. My grandparents recently purchased a 1997 lincoln town car executive series from a local car
dealership. Now, it was a great car, and the dealership was well known, and everything was in place. But
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