concludes with, "For a truly organic experience." This ad is telling readers that they will be more sexy and attractive if they use this particular brand of shampoo. The next ad I came across was for Calvin Klein. A young and attractive model is sprawled on the ground with her legs spread open in her Calvin skirt. Even though she is one of the 5% or so of women with that body type, the ad is still conveying the message that if you wear the cloths, you will look more like the model, even though that is clearly impossible. You will also get her sex appeal, her eyes, and her sexy way of just laying there. In both of these products, the ad schemes and the products have no relation whatsoever; shampoo and a simple jean skirt have nothing to do with sex or beauty. Overall, these advertisements are basically saying, "you are fat and ugly, but if you buy this product, you will be more attractive." Millions of women accept this rationale whether or not they actually buy the products advertised. In
             ...