rained in the art. Grant and Neupert have quoted in their book that George Reynolds, the vice president for Marketing in Starbuck Corporation, said:
             "Starbucks' goal is to make a powerful aesthetic statement about the quality and integrity of their products, reaffirming through their visual identity the commitment they feel to providing the very best product and service for customers."
             The attitude and reaction of people, social critics, and governments all affect the political environment, but the political environment can also have a dramatic effect on the business opportunities at local and international level. To illustrate this point, after the Second World War, the US government built a very strong political relationship with European Union countries. Due to that, targeting the European Union markets by the American companies rose. In example Starbucks Corporation, they ar
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