As I flipped through the pages of the latest
Cosmopolitan Magazine I came across an ad that really
ca ugh t my eye. It was of a model staring straight into the
camera in a very seductive, inviting pose. Her wavy hair
is being blown back and her face is slightly tilted. One
shoulder is lower than the other and she is delicately
holding a martini glass full of an orange mixed drink. She
is wearing a classy button down blue collard shirt enamored
with rhinestones. The shirt is unbuttoned just so far that
her red bra is peeking through, her shirt is also tied up
and slightly wrinkled to show a small amount of her stomach.
It is dark all around her except the moonlight which is
coming from behind her and highlighting the backside of her
hair. The captions in the ad are not directly selling the
product as a drink, but also the effects the drink has and
the image it will give the drinker. This ad is for an
alcoholic drink named Alize which is selling to women who
want to appear more provocative. The model is luring the
viewers of the ad to come and join her with her facial
expression, clothing, and pose. This ad is playing off
the fact that every woman wants to appear strong yet sexy
and is telling women that if you drink this you too will
look as sexy and in control as the model in this ad.
The blue shirt the model is wearing is meant to
look strictly classy if worn correctly yet the model is
completely contradicting the classy look by wearing her
shirt unbuttoned so much as to show her bra and tied up to
show her stomach. Secondly her shirt also looks as if she
had just thrown it on in a great rush which alludes to the
idea that she had just gotten interrupted or done having an
sexual orientation. Thirdly the look the shirt gives to the
model is that she is bold and doesn't really care what
One key element of sex in this as is her ...