ple to spend an obscene amount of money each year on sports products. Advertisers are willing to pour millions of dollars into advertising during the Superbowl because they know if they put out a good advertisement then sales are most likely going to go up and since the Superbowl is the most watched televised event each year sales will not only go up they will skyrocket. Merchandisers also make millions of dollars each year off of sports fans. Think of all the money fans spend on jerseys with their favorite player's number on it, jackets, hats, and tickets to events. Anything you can think of to sell merchandisers sell it and people buy it because of their obsession with sports. I truly envy the person who came up with the idea to sell a big foam hand pointing the number one up. That person is probably a multimillionaire just for coming up with one of the silliest ideas ever. Sports fans think those things are great though and you see them all over arenas at various sporting events.
             These are just some of the ideas with a few examples that were discussed in the articles I chose to write on for my paper. Obviously I chose the chapter on sport and spectacle. The articles I chose I found to be both interesting and quite entertaining. The first article I chose to write about was the article on Cultural Importance. In this article it is discussed about how as I said earlier sports is basically a way of life for people. The article talks about how people will center their lives on sporting events and wear the team colors when they watch. People spend loads of money on sports. In a quote from the book by radio commentator Bob Edwards it is stated, " Many Americans are obsessed with sports. They follow their favorite team with racing hearts and trembling wallets." The final issue discussed in this article was the economics of sports. Billions of dollars are spent on sports each year. This is money that proba...