According to John O'Connor in What Are TV Ads Selling to Children, the TV commercials from the 1960's are still very much with us. His essay talks about how there is still rampant sexist stereotypes where girls have make up kits and straight blond Barbie like hair and the boys are the ones playing rowdy sports. Both must have perfect bodies. Commercials not only sell products but attitudes and values as well. Sexism and racism are presented equally in today's commercials. People who view the commercials, who can't afford the products being advertised, or look like the people on TV will never be able to feel like they belong. In Females and Minorities in TV Ads in 1987 Riffe et al updates research on females and minorities in children's commercials. The essay states that the TV commercial present a world to children of having only 39% females while in the real world 59% of the population is female. Riffe et al gives numerous percentages and facts, his research was hi tech involving mostly computers and machines. They conclude by stating that the absence of an adult male role model in black children's lives is very common and that it is even more astonishing that there is that same absence on TV. Has sexism and racism in children's television ads changed since the 1960's?
             In What Are TV Ads Selling to Children published in texts and contexts, John O'Connor writes "life it seems is a look."(p.82). He is describing how looks means everything in the world today and surprisingly it hasn't changed much since the 60's. For example the clothing line "Abercrombie and Fitch" is directed to the popular, picture perfect kids. Even the people who work there are perfect blonde haired, light skinned models who are snotty and stuck up.
             Sexism and racism really hasn't changed much since the 1960's. In one ad that I viewed for Pringles on Friday night on c
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