arious methods. For instance, toy ads use live action scenes, real children act in the commercial. In contrast, the majority of cereal commercials really depend on animations.
             Children's ads never say to children phrases like "Ask your Mom to get one for you" due to the nature of child which forces children to pressure their parents to buy.
             However, not only young children are deceived by such ads but even university students. So, in a study different groups of university students watched a film telling them how to wash woolens. The film, for a group, contained a hidden presentation of a woolen cleaning product called Zero. When asked, after the film, the students exposed to the Zero message showed a marked preference for the particular product compared with those exposed to a message for another product. According to J. Vicary this is an example of subliminal advertising, the exposure of people to commercial messages of which they are subconsciously, but not consciously, aware (Phillips, 217).
             ...