Project: Innovative New Business Models in Telecommunications – Mobile Commerce
            
            
             What is Mobile Commerce
            
             Mobile Commerce is any transaction with a monetary value that is conducted via a mobile telecommunication network. According to this definition, mobile commerce represents a subset of all E-Commerce transactions, both in the Business-to-Business and Business-to-Consumer area. In other words it is a retail outlet at customers hand to access and transact business 24 hours non stop anywhere.
            
             Scope of the Study
            
              Attributes of Mobile Commerce
            
              Ubiquity
              Security
              Localization
              Reachability
              Convenience
              Instant Connectivity
            
            
              Mobile Commerce Market Drivers
            
              Mass Market
              Accessing Internet facilities
              Billing
            
              M-Commerce Enabling Technologies
            
              M-Commerce Business Models and Applications
            
              Key Success Factors of M-Commerce and other related issues
            
              M-Commerce – Indian Perspective
            
              Conclusion
            
            
             Literatures Review
            
            
             Barely before Internet-facilitated e-commerce has begun to take hold, a new wave of technology-driven commerce has started - mobile (m-) commerce. Fueled by the increasing saturation of mobile technology, such as phones and personal digital assistants (PDAs), m-commerce promises to inject considerable change into the way certain activities are inducted. Equipped with micro-browsers and other mobile applications, the new range of mobile technologies offer the "Internet" in the consumer's pocket for which the consumer possibilities are endless, including banking, booking or buying tickets, shopping and real-time news. (The Mobile commerce value chain : Analysis and future developments, international Journal of Information management, Stuart J Barnes, Apr 2002)
            
             Advances in wireless technology increase the number of mobile dev...