g members of the fashion constellation" (Boy 15) including Givenchy, Cardin, and Balmain as well as the birth of an American icon by the name of Barbie Millicent Handler. During this year when A-bomb threats were no longer quite the reality they were in the early fifties, women were encouraged to stay at home and did not have a major place in society (16). The early 1950's brought about the first Miss America pageant, which established an image of perfection that all women wanted to conform to (Pendergast 171). The models in these pageants reflected the style of Bettina, a Spanish model that every woman tried to conform too, including Barbie (Boy 15). She fashioned Bettina's outfit and image of high fashion in her "Solo in the Spotlight" outfit (17). Barbie is presented in a black, glitter, strapless gown with a beaded necklace and a red rose accenting the tutu-styled bottom of her dress. Complete with a microphone, this accessory was one of the whimsical appellations added to various outfits at this time to reflect the haute couture, or "trend-setting" (Webster 618) way of presenting oneself.
During this time while mothers were staying home, trying to imitate the images presented by these models, their daughters were stepping into the spotlight as society began to show a constant emphasis on America's youth and culture in general (Rowbotham 329). Society didn't portray the negative side of youth, the side that was rebelling against their parents for not giving them enough experience in the "real" world (331), but the positive side that was shown through television commercials, sitcoms, movies and songs (Boy 26).
Television commercials for products such as Pepsi ended in slogans appealing to youth. Pepsi began this marketing trend in 1959 when their motto was "Pepsi, for those who think young" (American Decades: 1950-1959 236). Through countless other sitcoms and so...