Modern fashion has grown bigger in the last 20-30 years. The modern industry is expanding and the competition is big. A lot of new brands are popping up. Meanwhile, everyone is getting more money to his or her disposal. Because of that, the consumers want expensive clothes and designer labels, and it's often the look and the brand that counts rather than the quality and usefulness.
             Young people today, are very aware of the modern fashion. It is very important for young people to wear the right cloth, and it is very important that it is the right brand. It is important to show, that you wear the right brands and you can afford it, so that you don't become an outsider. Young people often judge people on what they wear. This situation is very bad because a lot of people become outsiders. Maybe because they cant afford the cloth or because they are not interested in fashion. Then they can't get in a group because of the cloth they wear. This progress isn't good and causes great damage on a lot of young people.
             A lot of people insist in using school uniforms. That solution would probably solve the problem, but I don't think that the Danish mentality would fit in. In England it's possible, because they have a very "correct" mentality and their lifestyle is based on traditions.
             Everyone has to be interested in fashion to be slick. Today the fashion is changing very quickly. New collections are popping up very often and the designers are eager to launch new cloth. The consumers are almost forced to buy the cloth that is "in". Although their old cloth isn't worn up, they throw it all out and buy new and fashionable cloth. And the cloth is very expensive today. Almost everyone invests in expensive cloth and sportswear, like Nike and Adidas. If you want to find shoes that are "in", you can easily end up paying 800-1000 Kr. That's ver
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