This article deals with the age of illustrated magazines in Mexico from 1937-60. The article depicts how the magazine industry went from being free from government interference to being completely under the Mexican government's thumb, and eventually displaced altogether by the arrival of television in Mexico. The article is a guide, taking us from the first real free Mexican Magazine Rotofoto, which was truly free until it was shut down, to "the Mexican governments turn to the right in 1940", in which the press was "at the service of the Senor Presidente, whoever and however the Senor Presidente was."
             The article follows the decline of freedom of the press to the point where the Press actually had a day called Press Freedom Day in which the press magnates paid homage to the president for "having made possible the freedom of the press." This was ironic because the freedom of the press had been taken away and replaced with something altogether different. This, according to the author was due to government advertising in the magazine industry. "Rich Subsidies" were given to magazines such as Hoy and Manana which guaranteed that the "image of the country that the PRI wanted to give was published in the illustrated magazines." These subsidies were nothing more than bribes in which everyone from top to bottom got a cut. One of the best sources used is Pages Llergo, the founder of Rotofoto. He described the situation best when he said: "In Mexican journalism, it is more difficult to be honorable than to be a crook..."
             The magazines were also very patriarchic. The message they often sent was that "men should be important" and "women should marry important men". The propaganda which was dished out during the 1951 miner strike proves just how corrupt the press at the time was. The miners and their leaders had walked for fifty days in the winter to Mexico City. An article in Manana wrote that the leaders "came in luxurious automobiles, arr...