Lust and sex appeal; these are two emotions that dominate adolescent' thoughts. We want to be perceived as sexy, fun, and attractive by our peers. Raging hormones during these teenage years provide fuel for those emotions to run rampant. In order to appeal to these extreme emotions and grab the attention of your intended audience, where you place your advertisement is critical. If you place your advertisement in a magazine that interests the wrong demographic you are trying to reach, it will be ultimately ineffective. Regardless of how effective you advertisement may be in appealing to your target audience, if they do not even see your advertisement because of placement in the wrong style of print medium, you will be unsuccessful in selling your product. Advertisements in Cosmopolitan magazine have both successfully and unsuccessfully grabbed the attention and captured the desires of their young adult audience because of their on-target and off-target placement, respectively, in this magazine.
             Done successfully in this first advertisement for an alcoholic beverage, Skyy Blue, the company conveys a message about its product that undoubtedly strikes the interests of its target audience. The advertisement consumes itself with appealing to the audience's pathos, or desires and emotions. The message it sends through its saucy imagery of a gorgeous young man and beautifully well-tone, glisteningly tan pair of woman's legs and buns of steel, would make any teen want to chug down a few bottles of Skyy Blue if that was to be the after effect. Hey, if I am going to have Britney Spears' body and a gorgeous guy waiting for me by a shimmering pool, forget going to the gym and the aggravation of dating, bring on the Skyy Blue! This advertisement employs all of the shallow, image-consumed thoughts of teens to successfully sell the product.
             Where the first advertisement is beautifully crafted in
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