Imagine 137 million people all paying attention to the same thing. This is the spectacle that now surrounds a game of football, and that game is known as the Super Bowl. John Weibusch an NFL analyst once wrote "Fact is, this is the Super Bowl. And there is nothing like it -- nothing in American culture. It's not just the game I am talking about, it's the Event. The World Series comes closest. But compared to the Super Bowl, the World Series is Star Search alongside a great Broadway musical".
             In January the National Football League showcases their title game between the AFC and NFC champions, but what was once a pure display of the competitive nature of the sport has blossomed into a marketing metropolis.
             For 30 seconds of advertising time during the Super Bowl it costs a company $2.3 million. When corporations invest millions into mere seconds of advertising they're assured by the NFL that they will attempt to get every last couch potato possible. With this applied pressure the NFL reaches out to varied musical attractions to attract the people who may have never watched a football game before in their life.
             The first Super Bowl, just like the 36 that followed it, was accompanied by pre-game and halftime performances. At that very first game the University of Arizona and Grambling University with Al Hint were the entertainers for the pre-game show and University of Arizona and University of Michigan Bands were the halftime show. In the year two-thousand and three acts like these would seemingly have no chance at playing on such a grand stage as the Super Bowl. Instead of these amateur performers the NFL now taps artists such as Shania Twain, U2, Britney Spears and Bon Jovi due to the demand to gain every viewer possible.
             What was once just a game focused on the discipline and immense skill of the athletes has now also become the most anticipated day of advertising of the year and flirts with the notion tha...