Advertising Leads Nokia Win the Game
             Mobile phone seems to be a necessity in today's world and probably the most popular personal belongings alongside with key and wallet. Among all mobile phone brands, Nokia is no doubt the most famous one. The industry leader continues its innovative and creative ideas; had released its newest fashionable and yet functional model Nokia 7210. The Nokia full color display 7210 is sensual inside and out. Under its curvy and colorful body are features like Tri-band GSM which allows you stay connected almost anywhere and polyphonic ringing tones. Other features include the Multimedia Messaging Service by which one can send visuals and sound attachments, internet browsing function, capacity of increasing phone functionality by downloading applications through the internet, a pre-install FM radio and also an additional camera headset that allow the user to take pictures with the phone (Feature). With all these ostentatious functions and its swish looking, one can easily tell that the Nokia 7210 is aiming the young people as its market targets. To be competitive in the youth market, advertising is of essential importance, and that is what Nokia good at for years.
             Nokia's story of becoming a giant and the leader in the industry is of no ordinary. Started from a manufacturer of paper in Finland, the corporation had transformed its role several times, and had had its finger on the cable works, electronic devices and telecommunication areas. Although the corporation was multi-operational, its contribution for telecommunication was the most outstanding one. In the beginning of the 90's, Nokia decided to concentrate on telecommunication only and thus divested all the non-core operations. As the market of mobile phone expended by times, Nokia became the largest manufacturer in the industry (History) and the world leader in communication (mentor.com). As Dan Steinbock reveals the suc...