e on his hands and needs to play more computer games e.g. Xbox. It also says Play more down one side which is the slogan for the campaign.
             Microsoft are a new contender in the console market and have a lot to live up to. With Nintendo having experience, history and lots and lots of fans they seem to stand the best chance of winning this war simply because of their history.
             Nintendo were started in 1889 when they made playing cards in Japan, over the years they progressed to toys and in the early 1970's when arcade games were becoming very popular they started buying old casinos and halls. They would pack these halls full of arcades (they were called 'Light gun shooting galleries')
             Nintendo then saw the need for people to play games outside of these shooting galleries so the Game and Watch became their next money maker. These were the most popular hand held games ever made and consisted of very basic graphics and sounds.
             The Game and Watch phase died out slowly and home gaming was the next step. The Famicom (which was never released in the UK) was released in Japan and it was huge. They had people doing anything they could to try and get hold of one. Soon after crisis struck when they realised they weren't they only ones with a home gaming system. The NES soon followed and out sold every competitor worldwide with the marketing of their mascot – MARIO. Three original games were released with Mario and co. in them and started a huge following for the Italian plumber.
             It wasn't long after the NES had gone worldwide that another arcade developer decided to join the hoe computing market. The company (also from Japan) were called SEGA. They started selling a console called the Master System, which offered the same quality games but at a slightly cheaper price.
             The war had started and following the release of the Master System, huge marketing and advertisement campaigns were devised by Nint...