I am pleased to Hear from you again, regarding the inquiry about the market conditions and the central European market possibilities in general.
The central European market is one in great expansion! And there are possibilities enough to make it a good place to expand and make a lucrative business.
Central Europe has gone from a relative amount of poverty to having a large middle class with a strong will to buy. It must be said though, that you must have a good marketing campaign in place for you to get the full benefit.
Regarding which segment of the market you should target, the only conclusion I can come to is that you should target the middle class they are on the rise and they are the ones that want to spend, buying your products.
Regarding your inquiry about the selection of stores, and the fitting of these, it would be most effective to place your "showrooms" near places of comers like the many new and large superstores, these attract large amounts of potential buyers and thereby a large part of the segment you would like to lour into your shop. The lineup of your products should be so that Your kitchens reflect what every day life could be like with the improvements that they would bring.
When it comes to the marketing strategy for your product line I would recommend that you target potential buyers with a aggressive marketing campaign, showing what they could have in their homes and how nice it would be!
You should get a good dialog with multiple loan companies or banks to insure that potential buyers have the possibility to finance their new kitchen, it is newer the less, an expensive product that you are selling, and most people will want to finance at least some of the amount required.
I hope you find that my comments were sufficient, if not then please do not hesitate to contact me again.
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