ib Fowles article Advertising's Fifteen Basic Appeals, advertisements like the Jersey dress are attempting to entice consumers "need for affiliation". The article states that, "All sorts of goods and services are sold by linking them to our unfulfilled desires to be in good company." The Jersey dress advertisement is no different. The woman and the caption give female children the idea that if they buy this dress they will become "showstopping" and therefore, socially successful.
             The same American stereotype holds true for men. Many men believe that they should be tall, good looking, and maintain a body chiseled out of stone. An advertisement that supports this idea came from Maxim Magazine; the advertisement was for Camel cigarettes. The theme of the advertisement was a classy upscale bar. The advertisement depicted the typical tall, dark, and handsome man as the bartender enjoying his Camel cigarette. The captions read, "Why have the Usual?", "Pleasure to Burn", and "Exotic & Indulgent". Camel's advertisement also provides the consumer with a fantasy. The sex appeal of this advertisement is fueled by fantasy. The fantasy of this advertisement, which many adolescent males view, is that if they smoke Camels they can fulfill women's fantasies of meeting someone tall dark and handsome. Also, something unique and interesting about the ad, is that the fantasy of the advertisement provides the consumer with a job. A job does
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