n of how the industry began. Schlosser asserts that American values began to change with the times. As the economy became less troubled after WWII, and families began to rely heavily on the use of cars, the fast food industry began. The reader learns of the major impact Carl Karcher had on setting the tone for America's love of the convenience of fast food. According to Schlosser, politics played a key role in the rise of fast food, especially in regard to McDonald's. With big businesses on board and the economy ready for a change, Americans prepared themselves for a whole new set of desires.
             One of the most prevalent effects of fast food is set out in Chapter 2. This may be the best chapter to illustrate the pervasiveness of changing values in American society. Ray Kroc and Walt Disney revolutionized the way advertising was done. With the development of Disneyland and Ronald McDonalds, the fast food industry had a new marketing weapon: children. If Schlosser's assertion th
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