ren? Stephen Colegrave of Saatchi and Saatchi comments; "Children are much easier to reach with advertising. They pick on it fast and quite often we can exploit that relationship and get them pestering their parents". In the U.S. children ages 6-14 spend $7.3 billion a year and influence the family buying more than $120 billion a year. Pretty conclusive. If this is the case and advertisers do aim to catch the attention of the children and activate the pestering effect. Does it work? First we must establish what kind of draw TV has on children. The greater the draw then surely the greater the impact will be on children.
             "My 10 year old son is as hooked on TV as an alcoholic is hooked on drink. He tries desperately to strike bargains. We were in Israel last summer where the TV stations sign off for the night about 10. My son would turn on and watch the Arabic channels even though he couldn't understand a word". (Winn 1977)
             Why does this happen? Is it down to in-bred belief in children that TV is an integral part of life? Or it just down to some attraction of the TV set and what's broadcasting. To link a child with an alcoholic means that the child has an addiction to television and what's on the set. Just like alcoholic drinks have their effect on those that consume it so there will be some effects on who consume advertising, particularly those who are more vulnerable than others. "...Advertising leaves children vu
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