n constant display. Rarely in images do we see women looking straight at us, meeting our gaze, unless they are crouched, nearly naked, or otherwise restricted or vulnerable (Dittrich, 1999). In countless numbers of adverts, you can find examples of women trying to get, and hold, the attentions of a man, whereas in adverts where the men are the pursuers, women are almost always seen to be submissive and welcoming to the man's attentions. The adverts commonly found in magazines aimed at women can be extremely patronizing, for example by portraying a woman as someone who is there to cook, clean and nurture. A prime example of this is an advertisement for "Nicole Shoes" which shows an attractive woman kneeling on the floor with the tag line ""The pair you wear to cooking class will also look fabulous at your weight loss seminar." First of all it would be impossible to consider the woman featured in the advert as being over-weight, secondly the advert also suggests that if you enjoy cooking, you have to pay by dieting. (http://www.aboutface.org/goo/newten/2/sev en.html) If the representations we are subjected to in advertising were an accurate reflection of reality women would be relatively rare in most parts of the real world yet overwhelmingly present in others. Black, older, disabled, lesbian, fat, poor or third world women would be virtually non-existent. (the media an introduction, briggs and cobley) Women of color make up an extremely small percentage of all "fashion" imagery and when they are depicted, African-American women are often made to look wild, threatening or animal-like. These types of images are linked to age-old stereotype about black women. Start noticing how often the African American woman is shown in the "animal print", and the stereotyping becomes more obvious and much more offensive. (www.about-face.com)
             Men also figure in advertising in the media, but less frequently, especially on billboards and other forms ...