irect competitors have a goal of providing quality and developmentally appropriate programs in a safe environment. I believe that a discerning Childtime executive should ask himself, "How does this mission statement differentiate Childtime from its competitors?"
Childtime Learning Centers is based in Farmington Hills, Michigan, U.S.A. Childtime provided for-profit childcare for 26,000 through its 286 childcare centers located in 23 states and the District of Columbia as of March 29, 2002. Center-based childcare and preschool educational services are provided five days a week throughout the year to children between the ages of six weeks and twelve years. Also, Childtime has a nationally recognized educational curriculum. In 1996 Childtime completed an IPO and is publicly traded on NASDAQ, ticker symbol CTIM.
The Company's business strategy is to:
• Provide a greater focus on enhancing the profitability of existing centers through various programs
• Continue to invest in its centers to maintain and improve quality
• Emphasize its sales and marketing programs aimed at increasing new enrollments and promoting customer loyalty
• Offer programs to better utilize its centers on a year-round basis
• Provide regional finance and training managers as additional support staff to center directors, in an effort to improve center performance
• Continue to improve the quality of its staff through recruitment, training and incentive programs.
Childtime's learning programs are delivered in 7 age groups-infants, young toddler, toddler, young preschool, preschool, kindergarten, and school age children. Childtime's curriculum focuses on 3 developmental learning components:
Includes decision-making, reasoning skills, listening skills, exploration, and feelings
Includes sensory and language development
Includes fine and gross motor skills, athletics, and personal grooming
Childtime's industry, the for-profit school...