t.
             Many definitions for satisfaction exist Lovelock describes satisfaction as 'a consumers post – purchase evaluation of the overall service experience (processes and outcome). It is an affective (emotion) state or feeling reaction in which the consumers needs, desires and expectations during the course of the experience have been met or exceeded. ( text p.89).
              The buyers cognitive state of being adequately or inadequately rewarded for the sacrifice he has undergone ( Howard and Sheth, 1969, p 145 SERVQUAL paper)
              Satisfaction is a summary psychological state resulting whe
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